BigXthaPlug — real name Xavier Landrum — is one of the most exciting independent voices to emerge from Southern hip-hop in recent years. Born and raised in Dallas, Texas, this rapper went from street-level struggles to Billboard charts, Coachella stages, and genre-crossing collaborations — all before turning 28.
Fans searching for BigXthaPlug age, net worth, height, weight, and life story have made him one of the most Googled rising rap artists of 2024–2026. This article covers everything you need to know.
BigXthaPlug is an American rapper, songwriter, and independent recording artist from Dallas, Texas. Known for his deep, booming voice and raw storytelling rooted in real-life experience, he carved a unique lane in Southern hip-hop that blends classic Texas rap traditions with modern production.
He first grabbed mainstream attention with his viral hit “Texas” in 2022 and later exploded onto national charts with “Mmhmm” — a track that earned over 75 million streams and landed on multiple year-end best-of lists.
What makes BigX stand apart from his peers is not just talent — it’s strategy. He chose to stay independent, distribute his music through UnitedMasters, and retain ownership of his masters, a decision that has paid off enormously both creatively and financially.
BigXthaPlug Bio
Detail
Information
Real Name
Xavier Landrum
Stage Name
BigXthaPlug
Date of Birth
July 24, 1998
Age (2026)
27 years old
Birthplace
Dallas, Texas, USA
Nationality
American
Zodiac Sign
Leo
Ethnicity
African-American
Religion
Christianity
Education
Completed high school in Dallas, TX
Genre
Southern Hip-Hop / Rap
Record Label
UnitedMasters (Independent)
Debut Year
2020
Popular Songs
“Texas,” “Mmhmm,” “Levels,” “All The Way”
Albums
The Biggest Plug (2022), Take Care (2023), I Hope You’re Happy (2025)
Marital Status
Not publicly confirmed
Residence
Dallas, Texas, USA
BigXthaPlug Net Worth
As of 2026, BigXthaPlug’s estimated net worth is between $1.5 million and $2.5 million. For an independent artist who has never signed his masters away to a major label, this figure represents a remarkable achievement.
His album Take Care debuted at No. 8 on the Billboard 200, generating 48,000 album-equivalent units in its first week alone — a huge commercial milestone that accelerated his earnings considerably.
Because he distributes through UnitedMasters rather than a traditional major label, BigX keeps a significantly larger portion of every dollar earned. Major-label artists typically surrender 70–80% of their royalties; BigXthaPlug retains most of his.
BigXthaPlug Source of Income
His wealth is diversified across multiple revenue streams:
Music Streaming — “Mmhmm” alone has surpassed 75 million streams. His full catalog across Spotify, Apple Music, and Amazon Music generates an estimated $400,000–$600,000 annually in royalties.
Live Concert Performances — He has performed at major festivals including Coachella 2025, Stagecoach 2025, Lollapalooza Berlin, Wireless Festival, and Rolling Loud Miami 2024.
YouTube Ad Revenue — His music videos and content generate consistent passive income from YouTube’s partner program.
Merchandise Sales — Brand merchandise tied to album releases and touring cycles.
Brand Collaborations — As his profile grows, endorsement deals and brand partnerships add to his income.
600 Entertainment — BigX was recognized on Billboard’s Power Players list as founder of his own label imprint, 600 Entertainment, which adds an executive income layer beyond just artist royalties.
His age and trajectory suggest his best earning years are still ahead. Most hip-hop artists hit their commercial peak between 28 and 35 — BigX hasn’t even entered that window yet.
BigXthaPlug Age
BigXthaPlug is 27 years old in 2026. He was born on July 24, 1998, in Dallas, Texas, making him a Leo. His young age is one of the most frequently searched facts about him — mainly because fans are stunned by how much he has accomplished before turning 30. His music carries a maturity and emotional weight that feels like it comes from someone with decades more experience.
Big x the plug age trends consistently in search engines because listeners find it hard to believe a 27-year-old has already headlined international festivals, released a Billboard Top 10 album, and founded his own entertainment company.
BigXthaPlug Height & Weight
Physical presence plays a major role in hip-hop, and BigXthaPlug’s frame matches the intensity of his music.
BigXthaPlug Height
BigXthaPlug stands approximately 5 feet 10 inches tall (178 cm). This places him right around the average height for American males. On stage, however, his posture, energy, and commanding vocal delivery make him appear much larger than life. Fans who search “how tall is BigXthaPlug” are often surprised — it’s not raw height that defines him, it’s presence.
BigXthaPlug Weight
BigXthaPlug weighs approximately 210 pounds (95 kg). His athletic, solid build reflects both his football background and the physical demands of constant touring. His physique complements his deep vocal tone and contributes to the confident, imposing visual identity he projects in music videos and on stage.
Measurement
Details
Height
5 ft 10 in / 178 cm
Weight
210 lbs / 95 kg
Build
Athletic, solid
Hair Color
Black
Eye Color
Dark Brown
How BigXthaPlug Became Successful
BigXthaPlug’s rise was not overnight — it was built on discipline, authenticity, and smart independent ownership. Here’s how he got there:
Authentic Storytelling — His lyrics pull directly from real-life experience growing up in Dallas. There’s no performative embellishment. Listeners feel the difference.
Consistent Releases — He built his audience through a steady stream of projects rather than waiting for one viral moment.
Independent Distribution — By choosing UnitedMasters over a major label, he kept creative control and financial ownership. This decision proved pivotal.
Social Media Mastery — He used TikTok, Instagram, and YouTube strategically to amplify songs organically. “Texas” went viral on TikTok before radio ever touched it.
Regional Loyalty — A strong Dallas fanbase gave him a foundation to launch nationally.
Genre Crossing — His crossover into country music with “All The Way” (feat. Bailey Zimmerman) opened an entirely new audience. The single debuted at No. 1 on Spotify’s USA Charts and reached No. 4 globally.
Strategic Collaborations — He has worked with Luke Combs, Jelly Roll, Shaboozey, Darius Rucker, Thomas Rhett, Ella Langley, and Jessie Murph — artists from both hip-hop and country, expanding his listener base dramatically.
His sophomore album Take Care debuted at No. 8 on the Billboard 200 and has since amassed over 3 billion streams. He was named XXL’s 2025 Best New Artist, Amazon Music’s 2024 Breakthrough Hip-Hop Artist, and received the Billboard Country Innovator of the Year Award 2025 — a testament to his genre-defying impact.
BigXthaPlug’s live performances are a major part of his brand. Known for high energy, crowd connection, and a setlist that mixes street anthems with storytelling, his concerts have grown steadily from club shows to major festival slots.
He has performed most frequently in New York, Los Angeles, Nashville, Chicago, and Denver. Concert data shows he performed 41 times in 2024 and 47 times in 2025 — a pace that reflects both his growing popularity and touring ambition.
BigXthaPlug Social Profiles
BigXthaPlug stays highly active across all major platforms, using each to engage fans and promote new music:
Platform
Handle / Link
Instagram
@bigxthaplug
TikTok
@bigxthaplug
YouTube
BigXthaPlug (official channel)
Spotify
BigXthaPlug
Apple Music
BigXthaPlug
X (Twitter)
@bigxthaplug
Facebook
BigXthaPlug Official
Songs, Collabs & Playlists
Best Rap Songs
BigXthaPlug’s catalog spans hard-hitting Southern rap to emotional storytelling anthems. His most celebrated tracks include:
“Texas” — The breakout viral hit that introduced him to a national audience in 2022. RIAA platinum certified.
“Mmhmm” — His first Billboard chart entry, with over 75 million streams and a No. 5 placement on Apple Music’s Rap Life: Best of 2024.
“Levels” — A motivational anthem about perseverance and success. Platinum certified.
“The Largest” — Featured on Apple Music’s Rap Life: Best of 2024 and Amazon Music’s Best Hip-Hop of 2024.
“Safehouse” — A deep storytelling cut that showcases his lyrical depth.
“Back On My BS” — A fan-favorite reflecting his comeback mindset.
BigXthaPlug’s collaborations span both hip-hop and country, making him one of the few artists with genuine crossover credibility in both genres:
“All The Way” feat. Bailey Zimmerman — No. 1 on Hot Rap Songs AND Hot Country Songs simultaneously
“Home” feat. Shaboozey
“Holy Ground” feat. Jessie Murph
“All Gas No Breaks” feat. Teddy Swims
“Hell at Night” feat. Ella Langley
Features from his album I Hope You’re Happy with Luke Combs, Darius Rucker, Jelly Roll, Thomas Rhett, and more
His album I Hope You’re Happy is notably the only album in the last 10 years to rank in the top 2 on both Billboard’s R&B/Hip-Hop Albums and Country Albums charts — a historic crossover achievement.
Playlists
BigXthaPlug’s tracks regularly appear on major editorial playlists:
Spotify’s Top Tracks of 2024 (U.S. and global)
Apple Music’s Rap Life: Best of 2024
Amazon Music’s Best Hip-Hop of 2024 and Best Songs of 2024
Various regional Southern rap and Texas rap playlists across all major streaming platforms
Big X The Plug Age — Why It Trends
The search query big x the plug age consistently trends because fans simply cannot reconcile his achievements with his age. At 27, he has founded an entertainment company, headlined international festivals, released a Top 10 Billboard album, and pioneered a hip-hop/country crossover that major artists have attempted and failed.
His age is not a limitation — it’s an asset. The rap industry’s most productive creative years typically fall between 28 and 35, meaning BigXthaPlug’s most commercially successful period is likely still ahead.
Conclusion
BigXthaPlug — Xavier Landrum from Dallas, Texas — represents a new model of independent hip-hop success. He built his career not through label machinery or manufactured hype, but through authentic storytelling, strategic ownership, consistent output, and a willingness to cross genre lines without losing his identity. At 27 years old, standing 5 feet 10 inches tall, with an estimated net worth of $1.5 to $2.5 million and a catalog that has surpassed 3 billion combined streams, he is just getting started. Whether you’re a longtime fan or just discovering him through a search for BigXthaPlug age or BigXthaPlug net worth — his story is one worth following closely.
FAQs
How old is BigXthaPlug in 2026?
BigXthaPlug is 27 years old in 2026, born on July 24, 1998, in Dallas, Texas.
What is BigXthaPlug’s net worth?
His estimated net worth in 2026 is between $1.5 million and $2.5 million, earned through streaming, concerts, merchandise, and brand deals.
How tall is BigXthaPlug?
BigXthaPlug stands approximately 5 feet 10 inches (178 cm) tall.
How much does BigXthaPlug weigh?
He weighs approximately 210 pounds (95 kg), with a solid, athletic build.
